1 thought on “What are the requirements of those who invest in restaurants”
Shelly
People are the first productive forces in society, and people are the most precious wealth in the catering industry. Dining restaurants need people, more popular, and people who need to be in contact with you to become friends. Your original colleagues, classmates, relatives, or people who are helpful to restaurants may become customers of restaurants. Maybe they have not patronized your restaurant today, and may come to the door tomorrow and the day after tomorrow. As long as the connections are established and weave into a customer network, you can open it. Since there are many connections, we have to face the question of which personnel are useful for restaurants and how to use it. The connections we are talking about here include business partners, social customer bases, administrative agencies, etc. 1. Career partner ancient people: “One good man and three gangs”, “one fence and three piles”, that is, the success of a career must rely on the strength of the team. When it comes to running a successful restaurant, the most important thing is to choose partners, but excellent and reliable partners are difficult to seek. Career partners include: restaurant shareholders, chefs, managers, etc. If the business is successful, the choice of partners is a decisive factor. Partners should have the following conditions: partners must be like -minded. The so -called different Tao is not the same as conspiracy, and work with like -minded people is the main prerequisite. Character. Investing in a restaurant, choosing the best partner is not actually listening to the other party how beautiful, mainly to see how he does, understand the style and morality of the other party, and only understand the other party’s loyalty, reliable, and good quality. Invest in restaurants to avoid mistakes. People who are involved in their hearts. Only those who have given full energy and personally promote business development are the most ideal partners. Fully consider the distribution ratio of interests. Money, a person can’t make an end. If there is a profit, the benefits should be distributed according to the agreement to ensure the vigorous development of the cause. Do not partner with relatives. Family enterprises will bring a lot of trouble to managers, which may cause excellent talents to stay long, and it is difficult to enter, which is not conducive to enterprise development. Financial disclosure. Between shareholders, the accounts must be clear and clear to avoid mutual suspicion and lead to splitting enterprises. 2. The customer group and customer are our “parents”. With the customer group restaurants, they have a successful guarantee. In addition to relatives, friends, colleagues, and classmates, we must meet friends wider widely. For example, the staff of the adjacent agencies, the army, the industrial and mining, the retained circulation, the enterprise, and the private enterprises, the consumption of their public -funded business meals is amazing, which is very beneficial to the business. In daily interaction, you should take the initiative to approach them, hand in your business card, publicize resources and even gifts, and invite the other party to visit the store. After a period of time, you will have a large customer network. In today’s increasingly fierce market competition, some restaurants have adopted price reductions in order to compete for customers. This is a law of the market economy and normal phenomenon. But everything cannot be excessive. Once it evolves into a price war, it will bring serious consequences. Therefore, catering restaurants can only get the “world.” Catering shops should cultivate the loyal customer group positioning accurately from the following aspects, and maintain the expectations of customers at a reasonable level. Customers’ evaluation of the level of service levels, prices, and good environment of catering restaurants depends on the gap between his overall expectations of the restaurant and the overall impression he actually feels. On the established level of service, to improve the satisfaction of customers, catering restaurants must conduct positive analysis at the expectations of customers. The formation of customers’ expectations is affected by the following factors: market communication, restaurant image, customer reputation and customer needs. Among them, only market communication can be completely controlled by catering stores, including advertising, public relations relations and promotional activities of restaurants. The impact of market communication on customers is obvious. Customers expect that restaurants must seek truth from facts in foreign propaganda, and carefully quit each promise made by restaurants to customers. Provide customers with personalized services. Catering restaurants must work hard to create an ideal dining environment for customers, provide diet suitable for customers, so that guests can enjoy the warmth of meals at home in the restaurant, which is comfortable and convenient. The needs of customers are common and different. In today’s personalized consumption era, catering restaurants have paid close attention to personalized services on the basis of implementing standardization in order to truly grasp the hearts of customers. Properly handle the complaints of guests. For guests who filed a complaint, catering shops should listen carefully to customers’ opinions, and take timely remedy methods that make guests satisfied. For the guests they complained, the restaurant must try to understand the true feelings of the guests, and to know what the catering restaurant has problems, and it needs to be improved immediately. As long as the restaurant is handled properly, dissatisfaction guests can become satisfactory guests and even loyal guests. Strengthen customer information management. The development of modern information technology has provided a solid material technical foundation for the innovation of restaurants management. In the management of restaurants, it should make full use of modern information technology to establish a file for each customer. Customers’ personal files should record consumer preferences, taboos, eating habits, cauliflower choices, etc. In this way, when the guests look back again, the restaurant can provide more targeted personalized services, thereby further strengthening the satisfaction and loyalty of customers. Stimulate guests to repeat consumption. In order to stimulate the desire to repeat consumption, the restaurant should also supplement a certain material reward. FP (Frequency Program) is a regular customer plan. It is a material incentive method often adopted by catering restaurants to fight for returning customers. It is currently widely used in foreign hotels and aviation industries. The main form of the FP strategy is the integral system. The basic content of the integral system is: the customer’s product of the company will obtain the corresponding points according to the consumption amount. When the integral reaches a certain standard, you can get free consumption opportunities. When launching FP strategies, restaurants should strengthen cooperation with related companies to achieve win -win. At present, many domestic restaurants have been exploring such a way, establishing related dining points systems, and implementing many frequent management plans such as VIP membership system. Pay attention to communication with customers after consumption. In most restaurants in my country, once customers leave the restaurant, the relationship between restaurants and customers is over. This is a weakness of Chinese restaurants in cultivating loyal customers. In fact, if the restaurant can continue to pay attention to them after ending the transaction with the guests, it will achieve unexpected results. For example, on the birthday of important festivals or guests, sending a special greeting card made by a restaurant for guests, the cost is not much, but the guests can be very happy and remember the restaurant. Through this emotional bond, customers can be closely connected to the restaurant to further consolidate and strengthen the loyalty of customers. 3. Administrative agencies are inseparable from the government’s concern and support for any industry. The investment in restaurants is relatively dependent on the government. Play a key role in the success of the catering restaurant. Before investing in restaurants, we must also understand government -related policies, laws and regulations, and local related industrial policies. Governments at all levels have promulgated some preferential policies that support private and individual economies (especially the catering industry) (mainly collecting methods such as industrial and commercial, taxation and other taxes). The development strategies of catering development formulated by various industry management departments and associations, the intensity of macro -control and support, and so on. Information on technical training, market information, assistance guidance and other information. The requirements and standards of the sanitation department on the catering industry. Bank financing policies engaged in the catering industry. Whether the government has a plan for a dining street in the government. Through the understanding and mastery of the information, establishing the determination and confidence of investing in catering and catering operations can avoid policy risks in operation. Read more related knowledge and return to the [Preliminary Planning] column list
People are the first productive forces in society, and people are the most precious wealth in the catering industry. Dining restaurants need people, more popular, and people who need to be in contact with you to become friends. Your original colleagues, classmates, relatives, or people who are helpful to restaurants may become customers of restaurants. Maybe they have not patronized your restaurant today, and may come to the door tomorrow and the day after tomorrow. As long as the connections are established and weave into a customer network, you can open it. Since there are many connections, we have to face the question of which personnel are useful for restaurants and how to use it. The connections we are talking about here include business partners, social customer bases, administrative agencies, etc. 1. Career partner ancient people: “One good man and three gangs”, “one fence and three piles”, that is, the success of a career must rely on the strength of the team. When it comes to running a successful restaurant, the most important thing is to choose partners, but excellent and reliable partners are difficult to seek. Career partners include: restaurant shareholders, chefs, managers, etc. If the business is successful, the choice of partners is a decisive factor. Partners should have the following conditions: partners must be like -minded. The so -called different Tao is not the same as conspiracy, and work with like -minded people is the main prerequisite. Character. Investing in a restaurant, choosing the best partner is not actually listening to the other party how beautiful, mainly to see how he does, understand the style and morality of the other party, and only understand the other party’s loyalty, reliable, and good quality. Invest in restaurants to avoid mistakes. People who are involved in their hearts. Only those who have given full energy and personally promote business development are the most ideal partners. Fully consider the distribution ratio of interests. Money, a person can’t make an end. If there is a profit, the benefits should be distributed according to the agreement to ensure the vigorous development of the cause. Do not partner with relatives. Family enterprises will bring a lot of trouble to managers, which may cause excellent talents to stay long, and it is difficult to enter, which is not conducive to enterprise development. Financial disclosure. Between shareholders, the accounts must be clear and clear to avoid mutual suspicion and lead to splitting enterprises. 2. The customer group and customer are our “parents”. With the customer group restaurants, they have a successful guarantee. In addition to relatives, friends, colleagues, and classmates, we must meet friends wider widely. For example, the staff of the adjacent agencies, the army, the industrial and mining, the retained circulation, the enterprise, and the private enterprises, the consumption of their public -funded business meals is amazing, which is very beneficial to the business. In daily interaction, you should take the initiative to approach them, hand in your business card, publicize resources and even gifts, and invite the other party to visit the store. After a period of time, you will have a large customer network. In today’s increasingly fierce market competition, some restaurants have adopted price reductions in order to compete for customers. This is a law of the market economy and normal phenomenon. But everything cannot be excessive. Once it evolves into a price war, it will bring serious consequences. Therefore, catering restaurants can only get the “world.” Catering shops should cultivate the loyal customer group positioning accurately from the following aspects, and maintain the expectations of customers at a reasonable level. Customers’ evaluation of the level of service levels, prices, and good environment of catering restaurants depends on the gap between his overall expectations of the restaurant and the overall impression he actually feels. On the established level of service, to improve the satisfaction of customers, catering restaurants must conduct positive analysis at the expectations of customers. The formation of customers’ expectations is affected by the following factors: market communication, restaurant image, customer reputation and customer needs. Among them, only market communication can be completely controlled by catering stores, including advertising, public relations relations and promotional activities of restaurants. The impact of market communication on customers is obvious. Customers expect that restaurants must seek truth from facts in foreign propaganda, and carefully quit each promise made by restaurants to customers. Provide customers with personalized services. Catering restaurants must work hard to create an ideal dining environment for customers, provide diet suitable for customers, so that guests can enjoy the warmth of meals at home in the restaurant, which is comfortable and convenient. The needs of customers are common and different. In today’s personalized consumption era, catering restaurants have paid close attention to personalized services on the basis of implementing standardization in order to truly grasp the hearts of customers. Properly handle the complaints of guests. For guests who filed a complaint, catering shops should listen carefully to customers’ opinions, and take timely remedy methods that make guests satisfied. For the guests they complained, the restaurant must try to understand the true feelings of the guests, and to know what the catering restaurant has problems, and it needs to be improved immediately. As long as the restaurant is handled properly, dissatisfaction guests can become satisfactory guests and even loyal guests. Strengthen customer information management. The development of modern information technology has provided a solid material technical foundation for the innovation of restaurants management. In the management of restaurants, it should make full use of modern information technology to establish a file for each customer. Customers’ personal files should record consumer preferences, taboos, eating habits, cauliflower choices, etc. In this way, when the guests look back again, the restaurant can provide more targeted personalized services, thereby further strengthening the satisfaction and loyalty of customers. Stimulate guests to repeat consumption. In order to stimulate the desire to repeat consumption, the restaurant should also supplement a certain material reward. FP (Frequency Program) is a regular customer plan. It is a material incentive method often adopted by catering restaurants to fight for returning customers. It is currently widely used in foreign hotels and aviation industries. The main form of the FP strategy is the integral system. The basic content of the integral system is: the customer’s product of the company will obtain the corresponding points according to the consumption amount. When the integral reaches a certain standard, you can get free consumption opportunities. When launching FP strategies, restaurants should strengthen cooperation with related companies to achieve win -win. At present, many domestic restaurants have been exploring such a way, establishing related dining points systems, and implementing many frequent management plans such as VIP membership system. Pay attention to communication with customers after consumption. In most restaurants in my country, once customers leave the restaurant, the relationship between restaurants and customers is over. This is a weakness of Chinese restaurants in cultivating loyal customers. In fact, if the restaurant can continue to pay attention to them after ending the transaction with the guests, it will achieve unexpected results. For example, on the birthday of important festivals or guests, sending a special greeting card made by a restaurant for guests, the cost is not much, but the guests can be very happy and remember the restaurant. Through this emotional bond, customers can be closely connected to the restaurant to further consolidate and strengthen the loyalty of customers. 3. Administrative agencies are inseparable from the government’s concern and support for any industry. The investment in restaurants is relatively dependent on the government. Play a key role in the success of the catering restaurant. Before investing in restaurants, we must also understand government -related policies, laws and regulations, and local related industrial policies. Governments at all levels have promulgated some preferential policies that support private and individual economies (especially the catering industry) (mainly collecting methods such as industrial and commercial, taxation and other taxes). The development strategies of catering development formulated by various industry management departments and associations, the intensity of macro -control and support, and so on. Information on technical training, market information, assistance guidance and other information. The requirements and standards of the sanitation department on the catering industry. Bank financing policies engaged in the catering industry. Whether the government has a plan for a dining street in the government. Through the understanding and mastery of the information, establishing the determination and confidence of investing in catering and catering operations can avoid policy risks in operation. Read more related knowledge and return to the [Preliminary Planning] column list