The structure of the two Internet financial models, the difference between the starting point and the customer group

1 thought on “The structure of the two Internet financial models, the difference between the starting point and the customer group”

  1. Different orientation and starting points

    1, Internet financial model: mainly based on customer needs, the starting point is often to discover and dig the potential needs and real needs of customers, design and provide more and better financial products Or service, and provide it to the appropriate customer in a suitable way;

    2, the financial Internet model: then mainly self -and profitable, the starting point is often the existing financial products or services ” “To the customer,” sell “what you have, basically do not consider whether these products or services are suitable for customers.

    M differences in customer base

    1. Customer groups of Internet finance: often young, open and willing to try new things, familiar with the Internet. For the post -90s and 00s, the Internet is like water and air, and they cannot be separated from the Internet at all.

    2, the customer base of the financial Internet: the age structure is older, so it is relatively stable and conservative. They are often because the financial institutions that originally provide themselves to the Internet have put some products or services to the Internet without it. Do not follow the pace of these institutions to use the Internet.

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