5 thoughts on “How about the packaging printing industry? Status, competition, industry prospects, development directions, etc.? Intersection Is sales?”
Don
my country is a large country for paper packaging, but my country’s paper packaging production structure and technology are relatively lagging behind in some developed countries in the world. With the continuous acceleration of the knowledge and economy, the development trend of the circular economy has effectively stimulated and promoted the application market of paper packaging in my country, and also caused a large change in the structure of paper packaging, especially in production technology and product structure. The continuous innovation has greatly improved the quality of paper packaging products, and also improved the protection performance of the product. It has played a good role in promoting product sales, and has also made the scope of paper packaging wider. 1 The composition of the paper packaging structure and the use of paper packaging, as the name suggests, refers to the products made of original paper or original paper and other materials. , Paper bag, paper tube, paper corner, cardboard, paper relief, pulp mold and hardcover book, bookmarks and other products. Modern paper packaging products mainly play the knowledge of scientific and cultural knowledge; product propaganda and promotion; product measurement and packaging; product decoration and protection; facilitate the transportation and sales of products. Because paper packaging products are convenient for regeneration and are environmentally friendly green products, it is especially suitable for internal and external packaging of products. With the innovation of paper packaging production technology and structure, the quality of paper packaging products has continued to improve, modern paper packaging products can replace wood packaging, plastic packaging, glass packaging, aluminum packaging, steel packaging, iron packaging, etc. The production process of paper packaging products is simple, which is conducive to reducing production energy and material consumption. It is an ideal choice for the market economy and the development direction of the circular economy. 2 Innovative forms of paper packaging structure 1) The innovative modern paper packaging structure of corrugated carton performance is many, and there are many forms of innovation. As the most commonly used paper packaging product, corrugated carton has also been continuously developed and innovated in its structure. High -intensity corrugated composite boards are used as innovative products. Tightly arranged structures can realize the replacement of heavy corrugated cardboard, honeycomb cardboard and wooden board packaging, which can be called new environmentally friendly packaging materials. It is particularly important to improve its waterproof performance as a product. It is particularly important to improve its waterproof performance. Generally, the routine corrugated carton waterproof and moisture -proof performance is relatively poor. There are greater troubles and problems through the recycling of film -covered carton. The new recyclable waterproof cardboard box, by the addition of hydrolyzed resin, the waterproof and moisture -proof performance of the carton can be better improved, and it is easy to degrade when regenerating use. It can be said that the innovation of modern product packaging structure is changing from simple sales, transportation packaging in the past, to functional packaging structures. Now there are anti -corrosive corrugated carton innovation technology. Materials can make items inside the box that can be well preserved for more than 5 years without other anti -corrosion measures. This function comes from high -active copper element networks, which can effectively play a role in neutralizing and corrosive gases. With the acceleration of my country’s circular economy, the innovation of paper product structure and production technology will develop in the direction of ecological protection, energy conservation, provincial materials, consumption reduction, economy, and simplicity. Replacement of paper with paper and paper with paper will become the mainstream of modern and future commodity packaging. 2) The innovative field version of the paper packaging on -site printing process technology is a commonly used process for the convex version (including soft version) printing. Generally, the resin version is printed. The printing version is prone to cracking and disadvantages, affecting production efficiency, and high production costs. In response to the previous use of zinc plate and resin version of printing cigarette box collar (whiteboard paper printing technology), the printed version of the medium -distance printing often occurred in the horizontal phenomenon, which has a greater impact on production efficiency and production costs. The use of scrapped rubber printing old rubber cloth was made into a field convex version for printing, which not only greatly improved the quality of the product, but also greatly improved production efficiency. Use rubber cloth to replace the expensive resin version and copper version, and make a on -site version of convex printing (including soft printing technology). The printing technology has opened up new development prospects. 3) Innovative pressure pattern and indentation of paper packaging products after printing process technology are commonly used processes for postproof decoration and molding of paper packaging products. The pressure pattern process is generally used by compressor or a vertical mold cutter to make pressure patterns. The version is performed. The former does not perform local pressure patterns in the form of pressing pattern, and the pressure pattern changes need to be replaced with the pressure pattern of the roller structure. The operation is very inconvenient, the production cost is high, and the pressure of small batch products is not suitable for small batch products. The latter needs to make a metal or resin pressing version, which can perform comprehensive or local pressure patterns. However, the uniformity of the pressure is not ideal, and the production efficiency is low and the labor intensity is high. According to the traditional process, the production of paper indentation is also produced by a vertical mold cutter. There are also problems with low production efficiency and high labor intensity. In response to the disadvantages of the above production process, the author breaks the conventional process and created the resin version. The new process of local or comprehensive pressure on the plain printer not only reduces production costs, but also improves production efficiency and quality. It has a clear and uniform process effect. In addition, the use of the resin version or the binding of the wire in the plastic printer has also achieved a relatively satisfactory effect, expanding the production efficiency of the rubber printer, and improving the utilization rate of the equipment. 4) The quality of the technology innovation of paper packaging product material manufacturing process is particularly sensitive to the strength of the strength of corrugated carton. If the quality of corrugated paper is not good, the quality of the corrugated carton is not good. And to add nanomaterials to the corrugated paper production process, the corrugated paper made by special process treatment, compared with the corrugated paper produced by ordinary crafts, has high intensity and good dehydration. advantage. Because the particles of nanoparticles are very small, the concave and convex points on the corrugated paper made of corrugated paper are relatively reduced. The delicate and smooth paper surface, the amount of adhesives is relatively small, so that the corrugated quality of the single -sided machine is also good. The main production process of nano -corrugated paper is: the use of nanoccal carbonate materials and superior additives, which are processed by special equipment, it is made into a new type of papermaking additive of nanotechnology. After mixing the material evenly, the papermaking pipeline streaming box is then sprayed evenly on the corrugated paper. Because nanoccarbonate contains a positive combination with a negative fiber, under the assistant of the auxiliary, about 80%of nano -carbonate is stranded in corrugated paper, and then after high vacuum dehydration, pressing, high temperature drying process treatment It forms about 8%nano corrugated paper. Corrugated paper made of nano -carbonate material is greatly improved to make thinner corrugated paper. If a carton is made with low -quantitative nano -corrugated paper with 80g/m2, its strength can be comparable to the quality of the carton made of general 150g/m2 corrugated paper. It can be said that nano -corrugated paper is an important production way to improve the quality of corrugated carton. In addition, the application of innovative materials such as nano -ink, nano -print, nano -adhesives, and nano -hemo -oil oil has expanded the functions of printing and post -printed processing production materials. effect. 5) Technical innovation corrugated roller for paper packaging equipment and accessories manufacturing process is the molding mold of corrugated cardboard. It is the most expensive component on a single -sided machine. Its ascent tooth level determines the thickness of the corrugated cardboard and the strength of the corrugated cardboard. Therefore, only the effect of high -wear resistance and not easy to deform can the corrugated roller ensure that the corrugated cardboard produced by the production meets the requirements of molding quality. In the past, after the surface of the corrugated roller was worn, the traditional repair method was treated with ordinary hard chromium processes, and its abrasion resistance was not ideal. The corrugated roller with silicon carbide-chromium nano-ceramic plating, its innovation and new processing process is: the working surface of the corrugated roller substrate has 0.08 to 0.10mm thick silicon carbide-chromium nano-ceramic plating, and the silicon carbide-chromium nano ceramic plating layer is obtained. The three-layer composition, the first layer is a ion diffusion layer with firm combination with the corrugated roller substrate. The second layer is the underlying layer combined with the first layer. The characteristic of this process is that this type of corrugated roller is about 3 times higher than the original hard chrome corrugated roller, which can better improve the life of the corrugated roller, reduce the time to stop the repair, and greatly reduce the production cost. The mesh roller is a key part of the flexible version of printing. How does its performance directly affect the printing quality of the product. The traditional metal mesh roller of the flexible version of the printing machine is generally low -carbon steel or copper. The ink hole is carved into a 45 ° edge cone structure with electronic carving, and then chrome -plated. This kind of roller is easily worn by thin plating, especially the scraper -type ink -in -inquiry device, which is more prone to wear and make the net acupoint smaller, which affects the quality of the product. The laser carving nano -ceramic mesh roller is made of nano -ceramic material processing, which has significantly improved its strength, toughness, wear resistance, etc. Therefore, laser carving ceramic mesh rollers have been widely used in the soft version In the printing machine, the poor metal mesh roller will gradually be replaced by a ceramic mesh roller with excellent performance. The characteristics of nanometers meet the requirements of greatly improving ceramic hardness, toughness, and abrasion resistance. This provides reliable technical guarantees for the well -made mesh rollers, and also lays a solid foundation for improving the printing quality of the carton. In summary, the innovation of paper packaging production technology technology is an inevitable trend of increasing the economic benefits of packaging and printing enterprises, improving the quality of product quality, and reducing production consumption. Especially under the difficulty of economic crisis and strong operating pressure, printing and packaging companies should pay more attention to the innovation of production structure and production process technology to seek new economic growth points and ways to go out. Therefore, whether at the present or future, the technological innovation of paper packaging production technology is still the best way and choice to tap economic potential. Only by adhering to technological innovation can we transform the knowledge resources, technical resources, and management resources that enterprises can use to improve. Productivity reduces the results of production costs; transformed into a real market competition advantage, so that companies can achieve better survival and development opportunities in fierce market competition. This is also the author’s deepest feeling in the 30 years of the packaging and printing industry. http:
Now the competition is fierce, and the price is still very transparent, and it is difficult to do, but the development prospect of this line is still very good.
Competitive thinking and innovation in the blue ocean strategy of the Chinese printing industry
. Market competition in the printing industry
low -cost competition, mutual prices; homogeneous competition, no differentiation; maliciousness; maliciousness; maliciousness; maliciousness; Competition, defeating opponents, do whatever means; compete in existing overly crowded markets.
This experts call for: unified printing industrial prices should be formulated, there is a chapter to rely on; we should strengthen government functions and increase thresholds; we should establish a working price alliance and self -protection.
. Competition and thinking, innovation and selection
jumping out of competition, looking for a market that is unattended, and found a blue ocean with higher profit margins.
. The blue ocean strategy
“Blue Ocean Strategy” in February 2005 tells the story of the Sun Circus. Touring in more than 90 cities in the world, with 40 million viewers, the total income of 20 years has reached the level of the global circus overlord for more than 100 years.
The thinking that the story brings us: The circus performance industry is an increasingly declining industry. It is impacted by other entertainment forms, and interest is getting less and less. The circus industry has lost its former glory and declined; However, the Sun Circus did not focus on the competition with its peers, but created a new model of entertainment. The target audience has expanded from the original circus audience to non -circus audiences and reduced a large number of high -cost circus performance projects. The performance cost was greatly reduced, and they achieved both differentiation and low cost.
What is the Red Sea and Blue Ocean?
The red sea represents all industries that exist today, which is a known market space; the blue ocean represents the current industry that does not exist, that is, the unknown market space. To win tomorrow, companies cannot rely on their opponents to compete viciously in the existing chaotic “Red Sea”. Instead, they must create a “blue ocean”, find new markets with huge demand, and achieve value innovation.
. The blue ocean of the Chinese printing industry
The development of the printing industry, from “lead and fire” to “light and electricity”, to the “color color of the 1990s “Revolution”, while the printing industry, while technological innovation and technological change, are constantly moving from one blue ocean to another.
The reality tells us that industrial development is not static, but continues to evolve. The evolution of industrial development is a process of creating the blue ocean. Each of us is different, the market is different, and the customers are different, and the answers to the blue ocean are not the same.
The innovation mode of the printing industry
A blue ocean 1: Internet needs
Customized cover n R n A blue ocean two: personalized consumer goods
personalized desk calendar, album
individual packaging
personalized publicity Single
has a personalized desk, album
individual packaging
personalized propaganda
traditional color printing personality Content
blue ocean three: personalized direct mail
greeting cards, postcards
blue ocean 4: personalized bills -color ads different amounts Coupons
The promotional discount amount Definitely
application results:
R n Credit coupon: 200,000 US dollars
The actual income generated: 2 million US dollars
creating a marketing channel that is very valuable and partner is willing to buy
The industries that are not always excellent, and there are no forever companies. Only by creating and occupying the strategic operations of the blue ocean can companies keep the company grow up. Kodak’s blue ocean strategy is to achieve value innovation with China’s printing industry.
It is difficult to do in the past two years. The cost of production has increased, profitable, and environmental protection requirements. Enterprise benefits are poor, and the prospects are not very optimistic.
my country is a large country for paper packaging, but my country’s paper packaging production structure and technology are relatively lagging behind in some developed countries in the world. With the continuous acceleration of the knowledge and economy, the development trend of the circular economy has effectively stimulated and promoted the application market of paper packaging in my country, and also caused a large change in the structure of paper packaging, especially in production technology and product structure. The continuous innovation has greatly improved the quality of paper packaging products, and also improved the protection performance of the product. It has played a good role in promoting product sales, and has also made the scope of paper packaging wider. 1 The composition of the paper packaging structure and the use of paper packaging, as the name suggests, refers to the products made of original paper or original paper and other materials. , Paper bag, paper tube, paper corner, cardboard, paper relief, pulp mold and hardcover book, bookmarks and other products. Modern paper packaging products mainly play the knowledge of scientific and cultural knowledge; product propaganda and promotion; product measurement and packaging; product decoration and protection; facilitate the transportation and sales of products. Because paper packaging products are convenient for regeneration and are environmentally friendly green products, it is especially suitable for internal and external packaging of products. With the innovation of paper packaging production technology and structure, the quality of paper packaging products has continued to improve, modern paper packaging products can replace wood packaging, plastic packaging, glass packaging, aluminum packaging, steel packaging, iron packaging, etc. The production process of paper packaging products is simple, which is conducive to reducing production energy and material consumption. It is an ideal choice for the market economy and the development direction of the circular economy. 2 Innovative forms of paper packaging structure 1) The innovative modern paper packaging structure of corrugated carton performance is many, and there are many forms of innovation. As the most commonly used paper packaging product, corrugated carton has also been continuously developed and innovated in its structure. High -intensity corrugated composite boards are used as innovative products. Tightly arranged structures can realize the replacement of heavy corrugated cardboard, honeycomb cardboard and wooden board packaging, which can be called new environmentally friendly packaging materials. It is particularly important to improve its waterproof performance as a product. It is particularly important to improve its waterproof performance. Generally, the routine corrugated carton waterproof and moisture -proof performance is relatively poor. There are greater troubles and problems through the recycling of film -covered carton. The new recyclable waterproof cardboard box, by the addition of hydrolyzed resin, the waterproof and moisture -proof performance of the carton can be better improved, and it is easy to degrade when regenerating use. It can be said that the innovation of modern product packaging structure is changing from simple sales, transportation packaging in the past, to functional packaging structures. Now there are anti -corrosive corrugated carton innovation technology. Materials can make items inside the box that can be well preserved for more than 5 years without other anti -corrosion measures. This function comes from high -active copper element networks, which can effectively play a role in neutralizing and corrosive gases. With the acceleration of my country’s circular economy, the innovation of paper product structure and production technology will develop in the direction of ecological protection, energy conservation, provincial materials, consumption reduction, economy, and simplicity. Replacement of paper with paper and paper with paper will become the mainstream of modern and future commodity packaging. 2) The innovative field version of the paper packaging on -site printing process technology is a commonly used process for the convex version (including soft version) printing. Generally, the resin version is printed. The printing version is prone to cracking and disadvantages, affecting production efficiency, and high production costs. In response to the previous use of zinc plate and resin version of printing cigarette box collar (whiteboard paper printing technology), the printed version of the medium -distance printing often occurred in the horizontal phenomenon, which has a greater impact on production efficiency and production costs. The use of scrapped rubber printing old rubber cloth was made into a field convex version for printing, which not only greatly improved the quality of the product, but also greatly improved production efficiency. Use rubber cloth to replace the expensive resin version and copper version, and make a on -site version of convex printing (including soft printing technology). The printing technology has opened up new development prospects. 3) Innovative pressure pattern and indentation of paper packaging products after printing process technology are commonly used processes for postproof decoration and molding of paper packaging products. The pressure pattern process is generally used by compressor or a vertical mold cutter to make pressure patterns. The version is performed. The former does not perform local pressure patterns in the form of pressing pattern, and the pressure pattern changes need to be replaced with the pressure pattern of the roller structure. The operation is very inconvenient, the production cost is high, and the pressure of small batch products is not suitable for small batch products. The latter needs to make a metal or resin pressing version, which can perform comprehensive or local pressure patterns. However, the uniformity of the pressure is not ideal, and the production efficiency is low and the labor intensity is high. According to the traditional process, the production of paper indentation is also produced by a vertical mold cutter. There are also problems with low production efficiency and high labor intensity. In response to the disadvantages of the above production process, the author breaks the conventional process and created the resin version. The new process of local or comprehensive pressure on the plain printer not only reduces production costs, but also improves production efficiency and quality. It has a clear and uniform process effect. In addition, the use of the resin version or the binding of the wire in the plastic printer has also achieved a relatively satisfactory effect, expanding the production efficiency of the rubber printer, and improving the utilization rate of the equipment. 4) The quality of the technology innovation of paper packaging product material manufacturing process is particularly sensitive to the strength of the strength of corrugated carton. If the quality of corrugated paper is not good, the quality of the corrugated carton is not good. And to add nanomaterials to the corrugated paper production process, the corrugated paper made by special process treatment, compared with the corrugated paper produced by ordinary crafts, has high intensity and good dehydration. advantage. Because the particles of nanoparticles are very small, the concave and convex points on the corrugated paper made of corrugated paper are relatively reduced. The delicate and smooth paper surface, the amount of adhesives is relatively small, so that the corrugated quality of the single -sided machine is also good. The main production process of nano -corrugated paper is: the use of nanoccal carbonate materials and superior additives, which are processed by special equipment, it is made into a new type of papermaking additive of nanotechnology. After mixing the material evenly, the papermaking pipeline streaming box is then sprayed evenly on the corrugated paper. Because nanoccarbonate contains a positive combination with a negative fiber, under the assistant of the auxiliary, about 80%of nano -carbonate is stranded in corrugated paper, and then after high vacuum dehydration, pressing, high temperature drying process treatment It forms about 8%nano corrugated paper. Corrugated paper made of nano -carbonate material is greatly improved to make thinner corrugated paper. If a carton is made with low -quantitative nano -corrugated paper with 80g/m2, its strength can be comparable to the quality of the carton made of general 150g/m2 corrugated paper. It can be said that nano -corrugated paper is an important production way to improve the quality of corrugated carton. In addition, the application of innovative materials such as nano -ink, nano -print, nano -adhesives, and nano -hemo -oil oil has expanded the functions of printing and post -printed processing production materials. effect. 5) Technical innovation corrugated roller for paper packaging equipment and accessories manufacturing process is the molding mold of corrugated cardboard. It is the most expensive component on a single -sided machine. Its ascent tooth level determines the thickness of the corrugated cardboard and the strength of the corrugated cardboard. Therefore, only the effect of high -wear resistance and not easy to deform can the corrugated roller ensure that the corrugated cardboard produced by the production meets the requirements of molding quality. In the past, after the surface of the corrugated roller was worn, the traditional repair method was treated with ordinary hard chromium processes, and its abrasion resistance was not ideal. The corrugated roller with silicon carbide-chromium nano-ceramic plating, its innovation and new processing process is: the working surface of the corrugated roller substrate has 0.08 to 0.10mm thick silicon carbide-chromium nano-ceramic plating, and the silicon carbide-chromium nano ceramic plating layer is obtained. The three-layer composition, the first layer is a ion diffusion layer with firm combination with the corrugated roller substrate. The second layer is the underlying layer combined with the first layer. The characteristic of this process is that this type of corrugated roller is about 3 times higher than the original hard chrome corrugated roller, which can better improve the life of the corrugated roller, reduce the time to stop the repair, and greatly reduce the production cost. The mesh roller is a key part of the flexible version of printing. How does its performance directly affect the printing quality of the product. The traditional metal mesh roller of the flexible version of the printing machine is generally low -carbon steel or copper. The ink hole is carved into a 45 ° edge cone structure with electronic carving, and then chrome -plated. This kind of roller is easily worn by thin plating, especially the scraper -type ink -in -inquiry device, which is more prone to wear and make the net acupoint smaller, which affects the quality of the product. The laser carving nano -ceramic mesh roller is made of nano -ceramic material processing, which has significantly improved its strength, toughness, wear resistance, etc. Therefore, laser carving ceramic mesh rollers have been widely used in the soft version In the printing machine, the poor metal mesh roller will gradually be replaced by a ceramic mesh roller with excellent performance. The characteristics of nanometers meet the requirements of greatly improving ceramic hardness, toughness, and abrasion resistance. This provides reliable technical guarantees for the well -made mesh rollers, and also lays a solid foundation for improving the printing quality of the carton. In summary, the innovation of paper packaging production technology technology is an inevitable trend of increasing the economic benefits of packaging and printing enterprises, improving the quality of product quality, and reducing production consumption. Especially under the difficulty of economic crisis and strong operating pressure, printing and packaging companies should pay more attention to the innovation of production structure and production process technology to seek new economic growth points and ways to go out. Therefore, whether at the present or future, the technological innovation of paper packaging production technology is still the best way and choice to tap economic potential. Only by adhering to technological innovation can we transform the knowledge resources, technical resources, and management resources that enterprises can use to improve. Productivity reduces the results of production costs; transformed into a real market competition advantage, so that companies can achieve better survival and development opportunities in fierce market competition. This is also the author’s deepest feeling in the 30 years of the packaging and printing industry. http:
Now the competition is fierce, and the price is still very transparent, and it is difficult to do, but the development prospect of this line is still very good.
Competitive thinking and innovation in the blue ocean strategy of the Chinese printing industry
. Market competition in the printing industry
low -cost competition, mutual prices; homogeneous competition, no differentiation; maliciousness; maliciousness; maliciousness; maliciousness; Competition, defeating opponents, do whatever means; compete in existing overly crowded markets.
This experts call for: unified printing industrial prices should be formulated, there is a chapter to rely on; we should strengthen government functions and increase thresholds; we should establish a working price alliance and self -protection.
. Competition and thinking, innovation and selection
jumping out of competition, looking for a market that is unattended, and found a blue ocean with higher profit margins.
. The blue ocean strategy
“Blue Ocean Strategy” in February 2005 tells the story of the Sun Circus. Touring in more than 90 cities in the world, with 40 million viewers, the total income of 20 years has reached the level of the global circus overlord for more than 100 years.
The thinking that the story brings us: The circus performance industry is an increasingly declining industry. It is impacted by other entertainment forms, and interest is getting less and less. The circus industry has lost its former glory and declined; However, the Sun Circus did not focus on the competition with its peers, but created a new model of entertainment. The target audience has expanded from the original circus audience to non -circus audiences and reduced a large number of high -cost circus performance projects. The performance cost was greatly reduced, and they achieved both differentiation and low cost.
What is the Red Sea and Blue Ocean?
The red sea represents all industries that exist today, which is a known market space; the blue ocean represents the current industry that does not exist, that is, the unknown market space. To win tomorrow, companies cannot rely on their opponents to compete viciously in the existing chaotic “Red Sea”. Instead, they must create a “blue ocean”, find new markets with huge demand, and achieve value innovation.
. The blue ocean of the Chinese printing industry
The development of the printing industry, from “lead and fire” to “light and electricity”, to the “color color of the 1990s “Revolution”, while the printing industry, while technological innovation and technological change, are constantly moving from one blue ocean to another.
The reality tells us that industrial development is not static, but continues to evolve. The evolution of industrial development is a process of creating the blue ocean. Each of us is different, the market is different, and the customers are different, and the answers to the blue ocean are not the same.
The innovation mode of the printing industry
A blue ocean 1: Internet needs
Customized cover
n R n
A blue ocean two: personalized consumer goods
personalized desk calendar, album
individual packaging
personalized publicity Single
has a personalized desk, album
individual packaging
personalized propaganda
traditional color printing personality Content
blue ocean three: personalized direct mail
greeting cards, postcards
blue ocean 4: personalized bills -color ads different amounts Coupons
The promotional discount amount Definitely
application results:
R n Credit coupon: 200,000 US dollars
The actual income generated: 2 million US dollars
creating a marketing channel that is very valuable and partner is willing to buy
The industries that are not always excellent, and there are no forever companies. Only by creating and occupying the strategic operations of the blue ocean can companies keep the company grow up. Kodak’s blue ocean strategy is to achieve value innovation with China’s printing industry.
It is difficult to do in the past two years. The cost of production has increased, profitable, and environmental protection requirements. Enterprise benefits are poor, and the prospects are not very optimistic.
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