Clothing WeChat marketing plan (1) Cases Highlights Imersted packaging and manufacturers believe that only the cost of only paying will not be harvested. Case background Shenzhen Chundu Clothing Co., Ltd. is a large e -commerce company invested by 10 million yuan, focusing on young fashion female home clothing and underwear design, production and sales .Quend “” providing healthy, fashionable, high -quality and cost -effective home clothing for urban white -collar women, is committed to breaking the low -end kitsch situation of the Chinese country’s home service market, advocating the brand concept of “new home life”, and bringing in urban intellectual women. Come to a new experience of health, fashion, and relaxing home life. brand style This FASHION simple Simple quality Quality cross -border Cross border enjoy fashion, read popular culture, more proficient in digging personality, design with artistic expression, see taste in details, professional commitments are committed Wear home clothes in fashion. Meimizing simplicity, rejection of publicity, but more insulating and mediocre, simple cutting, giving the body full of freedom, pure colors, and creating casual natural temperament. Is adhere to quality, pay attention to the quality and value of the fabric, always adhere to the material, emphasize the combination of environmental protection, health and comfort, and provide the best dressing. bold cross -border, adhering to the slow lifestyle that is currently popular in Europe and the United States but just started in China, combined with the new analysis of the house culture of the Internet era, it is not only home service, but also a style of new home life. If Weimob Weimob Communication Analysis The target audience: The target crowd is Chundu’s online shopping customers Cope target: let customers feel Chun Du’s fashion when receiving the goods that receive Chundu clothing, simple and simple The characteristics and can quickly enhance the interaction with the network sites of Chundu Clothing through Weibo, the network, etc. marketing strategies Weimob Weimob Suggestion Chundu: A clothing delivery and harvest session. An important link between the seller and the buyer is the receiving form or packaging. Packaging marketing has become an important part. So how to make readers quickly interact with Chundu’s network site through packaging. The two -dimensional code with the characteristics of Chundu brand attracts customers’ attention and will stimulate customers to interact online, becoming a good solution E execution of highlights Chunsu clothing adopts micro -alliance to adopt Micro League Weimob’s solution has successfully solved the interactive marketing problem of customers in the delivery form. marketing effect Every time you deliver the goods, customers will receive Chundu delivery documents with interactive QR codes. The network maintains the interaction with Chundu. clothing WeChat marketing solution (2) The case of case highlights In accurate positioning according to the target audience, with the help of fashion groups’ attention and pursuit of personality things, combined with only the theme of the micro -movie “Recalling War” launched by ONLY Activities make the brand concept and perfect combination, fully cater to the interests of the target audience, guide consumers’ attention, and realize the flexible interaction between the brand and consumers, and the brand concept is more prominent. Case background Sekis: only is one of the four well -known brands owned by Denmark Fashion Corporation, which is famous in Europe. He came to China in 1996 and is positioned between 15 and 35 years old. Live and self -confidence and independent urban women. only launched the first science fiction thrilling micro -movie “Recalling War” in August 2012. The poster in the store triggered consumers’ association and highlight the publicity of the only brand. A market background: Due to the establishment of a strategic partnership with Taobao in October 2009, ONLY already has an online flagship store, which has repeatedly created sales. However, the lower price of online sales will make a lot of impact on the operation of physical stores. Consumers who buy clothing generally try to penetrate themselves. Only by feeling fit can it achieve actual purchase behavior, allowing consumers to see, touch, and try to penetrate real products is the biggest business advantage of physical stores. However, competitive online shopping prices often cause many consumers to optimize clothes models in physical stores, and then buy directly online, causing channel conflicts between online and offline. If Weimob Weimob Communication Analysis The target audience: only the audience of the audience is a urban woman between 15 and 35 years old. Many, have a certain economic foundation, maintain a high acuity of fashion and popularity, have a strong pursuit of new things, and have a strong interest and attention to the creative ideas of new forms. M communication requirements: In interactive marketing, make up for the shortcomings of brand propaganda forms, and cooperate with only the theme activities of the micro -movie theme of the “Recalling War”, highlight the concept of the only brand and service, increase consumer attention, and promote consumption consumption Participants participate in interaction. Plipping challenges: In the fierce competitive and low -end brand clothing market, due to the positioning of cross -border well -known fashion clothing brands such as ESPRIT, ETAM, Azona, MANGO, the positioning of its brand is very similar to its brand. In addition, its clothing brand Vero Moda also ranks among the top three of the most popular women’s clothing brands with only, occupying a part of the market, and online sales are becoming an important way for brand clothing operations. Therefore, in order to seize consumers, the activities organized by offline physical stores must be novel and unique, highlighting themes, full of creativity, and emphasizing the brand and service concept. Degree and recognition. marketing strategies Weimob Weimob analyzes the ONLY brand consumption group, and cooperates with only interactive marketing solutions on the theme activity of “The Memory Mission” based on ONLY’s brand positioning to subdivide the market. Accurately lock the target consumers, focusing on consumers between 15 and 35 years of age, with the help of only brand to attract consumers to participate in activities, not only in line with the habit of shopping in beauty, satisfying the desire of shopping, and improving consumption consumption The awareness of this innovation activity. E execution of highlights Cope creative performance The theme activities combine the physical store QR code curtain and theme poster to integrate the personalized concept of the ONLY brand into it, and place it in the shop. Caring for consumers’ pursuit of new things has attracted many consumers to stop and pay attention. Pucting precision The analysis of the audience of the ONLY brand and the theme of the event- “Micro Movie” focusing on the group. This event is mainly based on students and urban white -collar workers who are in line with the ONLY brand positioning. It background monitoring It background data monitoring, real -time records of coding people, effectively counting the number of people participating in the event, ensuring the authenticity and effectiveness of information. marketing effect According to data, the theme activity planned by Weimob WeimoB for 4 weeks and about 20,000 people participated. The overall reflection of the activity is novel, interesting and creative. Only’s official Weibo daily views increased by more than 10%. At the same time, the number of followers and participants in offline activities also increased significantly. This interactive activity effectively shows the new experience of the ONLY brand, the new experience of humanization, expands the influence of offline activities, and also promotes the enhancement of the overall brand competitiveness. Costar WeChat marketing solutions (3) The case highlights This to shoot QR codes through potential customers, shared on Weibo to make online lottery, and participated in the award of everyone. Code interaction, Weibo interaction, sales interaction combination. Consumers are fully involved in enjoying three -dimensional and positive `interactive marketing. Case background This for consumer marketing has always been difficult for fashion brands. A single discount and coupon marketing have become numb for consumers’ nerves, and can no longer increase sales in a short time. And Veromoda’s expected marketing effect is three directions: sales, brand promotion, and later marketing plan evaluation and guidance. Therefore, this marketing plan was designed for it If Weimob Weimob Communication Analysis The target audience: Veromoda’s audience is positioned as urban women between 15 and 35 years old, this group is facing fashion fashion The degree of cost and price is sensitive, and has a strong interest in new things. Regarding the functionality of shopping and paying great attention, the focus is on the significance of novel design and the brand itself. M communication requirements: By taking the code -shooting lottery interactive marketing, make up for the shortcomings of brand propaganda forms, cooperate with Weibo sharing, highlight personal shopping capacity, improve consumer attention, thereby promoting consumers to participate in interaction. The communication challenge: In the highly competitive and low -end brand clothing market, due to ESPRIT, ETAM, Azona, MANGO and other well -known fashion clothing brands are very similar to their brands. In addition, its clothing brand Vero Moda also ranks among the top three of the most popular women’s clothing brands with only, occupying a part of the market. Discounts only reduce brand positioning and lose some customers who pursue brand taste. Therefore, in order to seize consumers, the activities organized must not only benefit consumers, but also maintain the brand positioning. Makes consumers a higher awareness and recognition of the brand while participating in experience activities. marketing strategies Weimob Weimob analyzes the short -term and continuous expectations of Veromoda through the analysis of the Veromoda brand consumption group. With the help of the coding draw, attracting consumers to participate in the event, which not only conforms to the habit of shopping in beauty, satisfies the desire of shopping, but also improves consumers’ awareness of this innovation activity N Activity Creative Performance Theme Activities are combined with both members and non -member modes to cater to consumers’ pursuit of new things, which has attracted many consumers to stop and pay attention. And highlight members’ privileges and attract potential members to join. Increase brand membership base and increase membership loyalty. The orientation and precise background monitoring background data monitoring, real -time records of coding people, effectively counting the number of people participating in the event, ensuring the authenticity and effectiveness of information. marketing effects According to data, this event not only increased the sales of single stores in the short term, but also increased the exposure of the brand. Moreover, the valuable information (name, phone number) of a large number of customers has been collected, and it is based on the accurate positioning and data assessment of the brand. It can be seen that for the clothing industry, WeChat marketing is by no means simply making two -dimensional code and sending WeChat group messages, but to comprehensively use the integration of integration based on the positioning and characteristics of each brand, combined with the actual situation. Gate strategy.
Clothing WeChat marketing plan (1)
Cases Highlights
Imersted packaging and manufacturers believe that only the cost of only paying will not be harvested.
Case background
Shenzhen Chundu Clothing Co., Ltd. is a large e -commerce company invested by 10 million yuan, focusing on young fashion female home clothing and underwear design, production and sales .Quend “” providing healthy, fashionable, high -quality and cost -effective home clothing for urban white -collar women, is committed to breaking the low -end kitsch situation of the Chinese country’s home service market, advocating the brand concept of “new home life”, and bringing in urban intellectual women. Come to a new experience of health, fashion, and relaxing home life.
brand style
This FASHION simple Simple quality Quality cross -border Cross border
enjoy fashion, read popular culture, more proficient in digging personality, design with artistic expression, see taste in details, professional commitments are committed Wear home clothes in fashion.
Meimizing simplicity, rejection of publicity, but more insulating and mediocre, simple cutting, giving the body full of freedom, pure colors, and creating casual natural temperament.
Is adhere to quality, pay attention to the quality and value of the fabric, always adhere to the material, emphasize the combination of environmental protection, health and comfort, and provide the best dressing.
bold cross -border, adhering to the slow lifestyle that is currently popular in Europe and the United States but just started in China, combined with the new analysis of the house culture of the Internet era, it is not only home service, but also a style of new home life.
If Weimob Weimob Communication Analysis
The target audience: The target crowd is Chundu’s online shopping customers
Cope target: let customers feel Chun Du’s fashion when receiving the goods that receive Chundu clothing, simple and simple The characteristics and can quickly enhance the interaction with the network sites of Chundu Clothing through Weibo, the network, etc.
marketing strategies
Weimob Weimob Suggestion Chundu: A clothing delivery and harvest session. An important link between the seller and the buyer is the receiving form or packaging. Packaging marketing has become an important part. So how to make readers quickly interact with Chundu’s network site through packaging.
The two -dimensional code with the characteristics of Chundu brand attracts customers’ attention and will stimulate customers to interact online, becoming a good solution
E execution of highlights
Chunsu clothing adopts micro -alliance to adopt Micro League Weimob’s solution has successfully solved the interactive marketing problem of customers in the delivery form.
marketing effect
Every time you deliver the goods, customers will receive Chundu delivery documents with interactive QR codes. The network maintains the interaction with Chundu.
clothing WeChat marketing solution (2)
The case of case highlights
In accurate positioning according to the target audience, with the help of fashion groups’ attention and pursuit of personality things, combined with only the theme of the micro -movie “Recalling War” launched by ONLY Activities make the brand concept and perfect combination, fully cater to the interests of the target audience, guide consumers’ attention, and realize the flexible interaction between the brand and consumers, and the brand concept is more prominent.
Case background
Sekis:
only is one of the four well -known brands owned by Denmark Fashion Corporation, which is famous in Europe. He came to China in 1996 and is positioned between 15 and 35 years old. Live and self -confidence and independent urban women.
only launched the first science fiction thrilling micro -movie “Recalling War” in August 2012. The poster in the store triggered consumers’ association and highlight the publicity of the only brand.
A market background:
Due to the establishment of a strategic partnership with Taobao in October 2009, ONLY already has an online flagship store, which has repeatedly created sales. However, the lower price of online sales will make a lot of impact on the operation of physical stores. Consumers who buy clothing generally try to penetrate themselves. Only by feeling fit can it achieve actual purchase behavior, allowing consumers to see, touch, and try to penetrate real products is the biggest business advantage of physical stores. However, competitive online shopping prices often cause many consumers to optimize clothes models in physical stores, and then buy directly online, causing channel conflicts between online and offline.
If Weimob Weimob Communication Analysis
The target audience:
only the audience of the audience is a urban woman between 15 and 35 years old. Many, have a certain economic foundation, maintain a high acuity of fashion and popularity, have a strong pursuit of new things, and have a strong interest and attention to the creative ideas of new forms.
M communication requirements:
In interactive marketing, make up for the shortcomings of brand propaganda forms, and cooperate with only the theme activities of the micro -movie theme of the “Recalling War”, highlight the concept of the only brand and service, increase consumer attention, and promote consumption consumption Participants participate in interaction.
Plipping challenges:
In the fierce competitive and low -end brand clothing market, due to the positioning of cross -border well -known fashion clothing brands such as ESPRIT, ETAM, Azona, MANGO, the positioning of its brand is very similar to its brand. In addition, its clothing brand Vero Moda also ranks among the top three of the most popular women’s clothing brands with only, occupying a part of the market, and online sales are becoming an important way for brand clothing operations. Therefore, in order to seize consumers, the activities organized by offline physical stores must be novel and unique, highlighting themes, full of creativity, and emphasizing the brand and service concept. Degree and recognition.
marketing strategies
Weimob Weimob analyzes the ONLY brand consumption group, and cooperates with only interactive marketing solutions on the theme activity of “The Memory Mission” based on ONLY’s brand positioning to subdivide the market. Accurately lock the target consumers, focusing on consumers between 15 and 35 years of age, with the help of only brand to attract consumers to participate in activities, not only in line with the habit of shopping in beauty, satisfying the desire of shopping, and improving consumption consumption The awareness of this innovation activity.
E execution of highlights
Cope creative performance
The theme activities combine the physical store QR code curtain and theme poster to integrate the personalized concept of the ONLY brand into it, and place it in the shop. Caring for consumers’ pursuit of new things has attracted many consumers to stop and pay attention.
Pucting precision
The analysis of the audience of the ONLY brand and the theme of the event- “Micro Movie” focusing on the group. This event is mainly based on students and urban white -collar workers who are in line with the ONLY brand positioning.
It background monitoring
It background data monitoring, real -time records of coding people, effectively counting the number of people participating in the event, ensuring the authenticity and effectiveness of information.
marketing effect
According to data, the theme activity planned by Weimob WeimoB for 4 weeks and about 20,000 people participated. The overall reflection of the activity is novel, interesting and creative. Only’s official Weibo daily views increased by more than 10%. At the same time, the number of followers and participants in offline activities also increased significantly. This interactive activity effectively shows the new experience of the ONLY brand, the new experience of humanization, expands the influence of offline activities, and also promotes the enhancement of the overall brand competitiveness.
Costar WeChat marketing solutions (3)
The case highlights
This to shoot QR codes through potential customers, shared on Weibo to make online lottery, and participated in the award of everyone. Code interaction, Weibo interaction, sales interaction combination. Consumers are fully involved in enjoying three -dimensional and positive `interactive marketing.
Case background
This for consumer marketing has always been difficult for fashion brands. A single discount and coupon marketing have become numb for consumers’ nerves, and can no longer increase sales in a short time. And Veromoda’s expected marketing effect is three directions: sales, brand promotion, and later marketing plan evaluation and guidance. Therefore, this marketing plan was designed for it
If Weimob Weimob Communication Analysis
The target audience:
Veromoda’s audience is positioned as urban women between 15 and 35 years old, this group is facing fashion fashion The degree of cost and price is sensitive, and has a strong interest in new things. Regarding the functionality of shopping and paying great attention, the focus is on the significance of novel design and the brand itself.
M communication requirements: By taking the code -shooting lottery interactive marketing, make up for the shortcomings of brand propaganda forms, cooperate with Weibo sharing, highlight personal shopping capacity, improve consumer attention, thereby promoting consumers to participate in interaction.
The communication challenge: In the highly competitive and low -end brand clothing market, due to ESPRIT, ETAM, Azona, MANGO and other well -known fashion clothing brands are very similar to their brands. In addition, its clothing brand Vero Moda also ranks among the top three of the most popular women’s clothing brands with only, occupying a part of the market. Discounts only reduce brand positioning and lose some customers who pursue brand taste. Therefore, in order to seize consumers, the activities organized must not only benefit consumers, but also maintain the brand positioning. Makes consumers a higher awareness and recognition of the brand while participating in experience activities.
marketing strategies
Weimob Weimob analyzes the short -term and continuous expectations of Veromoda through the analysis of the Veromoda brand consumption group. With the help of the coding draw, attracting consumers to participate in the event, which not only conforms to the habit of shopping in beauty, satisfies the desire of shopping, but also improves consumers’ awareness of this innovation activity
N Activity Creative Performance Theme Activities are combined with both members and non -member modes to cater to consumers’ pursuit of new things, which has attracted many consumers to stop and pay attention. And highlight members’ privileges and attract potential members to join. Increase brand membership base and increase membership loyalty.
The orientation and precise background monitoring background data monitoring, real -time records of coding people, effectively counting the number of people participating in the event, ensuring the authenticity and effectiveness of information.
marketing effects
According to data, this event not only increased the sales of single stores in the short term, but also increased the exposure of the brand. Moreover, the valuable information (name, phone number) of a large number of customers has been collected, and it is based on the accurate positioning and data assessment of the brand.
It can be seen that for the clothing industry, WeChat marketing is by no means simply making two -dimensional code and sending WeChat group messages, but to comprehensively use the integration of integration based on the positioning and characteristics of each brand, combined with the actual situation. Gate strategy.