1 thought on “Industry analysis of real estate agencies”
Audrey
Forewords Meologically questioning the concept of real estate developers in market research work, there is a certain question of the effectiveness of its research results. Therefore, the process of research in the real estate market requires a period of running time. At present, the entire real estate industry’s awareness of market research has not received enough attention, but with the continuous marketization of the real estate industry, the position of market research in its operation is gradually strengthening. Developers with a certain strength and scale have set up a market research department or other similar investigation departments to engage in related work related to market research. At present, developers have carried out different degrees of work in the industry’s dynamic tracking and related policy research, and used this as the basis for project positioning research. At the same time, many developers and professional real estate agency companies have conducted considerable cooperation. In particular, the real estate agency company has now served the development, positioning, planning, sales agency, property management and other links of the real estate developer project. In terms of consumer demand research and customer satisfaction research, developers have also begun cooperation with market research companies. Although there are more or less problems in the process of cooperation, for market research companies, the research field of the real estate industry will become a new growth point that is worthy of attracting attention. The current status and problems of real estate “industry research” 1. The real estate industry is not aware of the investigation, and it is necessary to cultivate . According to the current phenomenon of the real estate industry in the market research field, there are mainly the following. Features: First of all, the overall industry focuses on national macro policies and urban planning research, and uses this to guide the direction of investment; second, developers attach great importance to the research of the supply market and key competitors, while relatively ignoring consumer demand for consumer demand relatively Research; Furthermore, developers who have a large scale and have a certain modern management method, attach importance to market -oriented operations, have invested more energy, funds and time in market research, and initially formed a relatively complete set of complete sets of complete sets of complete sets of complete sets of complete sets of complete sets of complete sets of complete sets Data database. In as a whole, real estate developers’ awareness of market research is relatively weak, and the main reason for this situation is the following aspects: the market -oriented operation history of the entire industry is relatively short, mainly based on experience rather than not. The implementation of the scientific decision -making system management and operation; at present, there are many demands for market supply research, competition research, and location market research from real estate, and developers have relatively insufficient information attention from consumers; at the same time, as a market research company as a market research company In terms of, there is no more mature and practical research direction and service, which has insufficient promotion of developers’ research needs. In addition, the planning and development of industry projects is more realized through the experience and creativity of planning and sales staff, and with the experience and creativity of sales staff, and with the experience and creativity of sales staff, and with the creativity, and with the experience and creativity of the sales staff, they are achieved, and they are achieved. Guiding consumption -oriented, which also causes important reasons for the lack of research in the real estate market. 2. Investigating the company’s lack of understanding of the knowledge of the real estate industry The particularity and complexity of the real estate industry, which leads to the in -depth understanding of the industry’s researchers in the industry Superficial and limited. The researcher due to the lack of full understanding of the knowledge of the real estate industry, so it is easy to lead to communication obstacles in the process of cooperation with real estate developers. Researchers have some difficulties in understanding the needs of developers. It is reflected in the understanding of the project, the use of research methods, the selection of research objects, the design of the questionnaire, and the final research results. Combination. 3. The research company’s relatively passive accumulation research experience from the specific projects Because of the market research awareness of real estate developers has not been awakened, the dependence on market research companies is not strong, so it comes from from The market research needs of the industry have not attracted the attention of market research companies. At present, the market research company has not proactively focused on the development of the real estate industry market. It is more dependent on specific real estate market research projects. It is more passive to realize industry experience and the accumulation of research experience. The effect is slow. The development trend of the market research industry is professionalism and consultation, and the development of consultation is based on a full understanding of specific industries, and professionalization is usually reflected by the familiarity with a specific industry. Therefore, if the market research company hopes to enter the research field of the real estate industry, it needs to fully understand the characteristics of the industry.
Forewords
Meologically questioning the concept of real estate developers in market research work, there is a certain question of the effectiveness of its research results. Therefore, the process of research in the real estate market requires a period of running time. At present, the entire real estate industry’s awareness of market research has not received enough attention, but with the continuous marketization of the real estate industry, the position of market research in its operation is gradually strengthening. Developers with a certain strength and scale have set up a market research department or other similar investigation departments to engage in related work related to market research. At present, developers have carried out different degrees of work in the industry’s dynamic tracking and related policy research, and used this as the basis for project positioning research. At the same time, many developers and professional real estate agency companies have conducted considerable cooperation. In particular, the real estate agency company has now served the development, positioning, planning, sales agency, property management and other links of the real estate developer project. In terms of consumer demand research and customer satisfaction research, developers have also begun cooperation with market research companies. Although there are more or less problems in the process of cooperation, for market research companies, the research field of the real estate industry will become a new growth point that is worthy of attracting attention.
The current status and problems of real estate “industry research”
1. The real estate industry is not aware of the investigation, and it is necessary to cultivate
. According to the current phenomenon of the real estate industry in the market research field, there are mainly the following. Features: First of all, the overall industry focuses on national macro policies and urban planning research, and uses this to guide the direction of investment; second, developers attach great importance to the research of the supply market and key competitors, while relatively ignoring consumer demand for consumer demand relatively Research; Furthermore, developers who have a large scale and have a certain modern management method, attach importance to market -oriented operations, have invested more energy, funds and time in market research, and initially formed a relatively complete set of complete sets of complete sets of complete sets of complete sets of complete sets of complete sets of complete sets of complete sets Data database.
In as a whole, real estate developers’ awareness of market research is relatively weak, and the main reason for this situation is the following aspects: the market -oriented operation history of the entire industry is relatively short, mainly based on experience rather than not. The implementation of the scientific decision -making system management and operation; at present, there are many demands for market supply research, competition research, and location market research from real estate, and developers have relatively insufficient information attention from consumers; at the same time, as a market research company as a market research company In terms of, there is no more mature and practical research direction and service, which has insufficient promotion of developers’ research needs. In addition, the planning and development of industry projects is more realized through the experience and creativity of planning and sales staff, and with the experience and creativity of sales staff, and with the experience and creativity of sales staff, and with the creativity, and with the experience and creativity of the sales staff, they are achieved, and they are achieved. Guiding consumption -oriented, which also causes important reasons for the lack of research in the real estate market.
2. Investigating the company’s lack of understanding of the knowledge of the real estate industry
The particularity and complexity of the real estate industry, which leads to the in -depth understanding of the industry’s researchers in the industry Superficial and limited.
The researcher due to the lack of full understanding of the knowledge of the real estate industry, so it is easy to lead to communication obstacles in the process of cooperation with real estate developers. Researchers have some difficulties in understanding the needs of developers. It is reflected in the understanding of the project, the use of research methods, the selection of research objects, the design of the questionnaire, and the final research results. Combination.
3. The research company’s relatively passive accumulation research experience from the specific projects
Because of the market research awareness of real estate developers has not been awakened, the dependence on market research companies is not strong, so it comes from from The market research needs of the industry have not attracted the attention of market research companies.
At present, the market research company has not proactively focused on the development of the real estate industry market. It is more dependent on specific real estate market research projects. It is more passive to realize industry experience and the accumulation of research experience. The effect is slow.
The development trend of the market research industry is professionalism and consultation, and the development of consultation is based on a full understanding of specific industries, and professionalization is usually reflected by the familiarity with a specific industry. Therefore, if the market research company hopes to enter the research field of the real estate industry, it needs to fully understand the characteristics of the industry.